Search engine optimization is ever changing. Every SEO algorithm update is an opportunity to improve content and direct even more relevant traffic to your website. The methods may change, but the goal remains the same: Create content and usable websites that work both for people and for search engines. SEO is a broad term that encompasses all the actions companies take to get organic traffic from search engines to their websites. SEO requires implementing best practices in technical aspects that facilitate crawling and indexing like site architecture and infrastructure. Creative elements like content, copywriting, and user experience make up the other major piece of the puzzle with SEO.
Starting a business is a process that leads people though, in many cases a life defining journey. First you must determine your niche. The right product or service is often an opportunity you recognize within a topic you are passionate about. Next you must evaluate trends by conducting market research to decide on branding and positioning in the market. By analyzing your target market, you can then identify your ideal customer. This is the person you tailor both your product and your SEO website experience around. Launching your online business through a website that can get you in front of customers and compels them to buy what you are selling takes much planning, learning, measuring, adjusting, and scaling. Traffic Ladder SEO can help you every step of the way.
While Internet Marketing can be challenging, the right strategy and little patience will get you a great return on investment. Getting to know and nurturing your customers while looking for new opportunities reaps major benefits. Building an SEO friendly website that focuses on offering a great user experience and lead generation is essential. Your website must be measured and refined to fit and serve your customers as you get to know them better.
Most SEO efforts focus on Google because it is the most prominent search engine with over seventy percent of searches and the most sophisticated algorithms. Complying with Google’s SEO rules often gets a website to also rank on other search engines with some exceptions and variations. Other search engines like Bing and Yahoo are worth your SEO efforts because of a less competitive landscape while still having a large user base. Baidu and Yandex are major international search engines that should be considered. Ask.com serves as an effective a question and answer style resource. Duck Duck Go is a smaller search engine that is growing in popularity thanks to its security and privacy focus.
Why is it important to rank on the 1st page of search results?
Search Engines provide narrowed down relevant results of websites, pictures, or videos that pertain to a specific search topic in a matter of seconds. The first page of search results is a fiercely competitive, highly coveted, and important place to be. Ninety percent of the billions of search queries made daily find what they are looking for on the first page of results. People trust and rely on the information they find to get ideas and finalize decisions. Google trusting your website to rank it highly is compelling and all the approval most people need.
Traffic Ladder’s 8 step process truly covers all aspects needed to improve Google search rank. Our Web Development and Design aspects assure optimization of speed, images, custom source code, URLs, and layout format. We produce unique high-quality keyword centric content that includes strong descriptions, headlines, video, and infographic elements. At Traffic Ladder, we practice SEO fundamentals implementation that gets websites to rank on Google.