The fact that nearly half of all searches are local in nature makes Local SEO services very important. Tons of quickly converting customers search for local businesses on daily basis. Local SEO is like organic SEO, but with a geographical component. Placing among the top three companies on local results for your business gets you into the much sought-after Google 3 pack. Getting into the 3 pack is a result of doing a lot of things right.
local SEO optimization takes a holistic approach
Optimizing a website’s content that relates to location gets you a step closer to the 3 pack. Have a contact page with your local business’s name, a clickable phone number, and the company address with map location. A testimonials page that connects to review sites increases trust. Applying schema markup that specifically identifies your page as a local business instead of a big company will improve local SEO rankings. Find a way to get your business information onto online profiles. Register on the prominent Review Websites, especially Google my Business. Do not forget social media, local business directories,mz industry specific directories, and high quality not so prominent listing services. Information must be consistent and identical throughout. Citations of your business’s general information on trusted relevant directories improves local SEO.
The online world and real world merge with local SEO
Becoming part of the community is the best way to create locally based content. Add a blog to your website and get in the habit of writing posts consistently. Mention your city and the neighborhoods within it. Nearby towns and specific locations within your city are also worth mentioning on blog posts. Blog about local events, relevant news, community organizations and businesses. Online reviews help legitimate local businesses that do great work become even more prosperous. Potential customers read influential reviews and check ratings before buying. Maintaining a four to five-star rating should be a primary goal. You don’t just want a 5-star review, you want to consistently acquire new reviews often by providing an excellent product or service.
“You can’t buy happiness, but you can buy local, and that’s kind of the same thing”