Step 7 - On-Page & Off-Page Optimization

Proven On-Page Tactics for Search Optimization

On-Page SEO is the process of improving elements on a website so that it ranks higher and gets inbound relevant traffic from search engines. On-Page SEO involves optimizing the URL, markup structure, speed, metadata, linking, and source code of a web page. Proper spelling, grammar, and achieving a high enough reading level heavily impact On-Page SEO success. Search engines interpret On-Page SEO to help users find a user-friendly page that addresses their search query. Having an SEO friendly URL and optimizing images are often overlooked but can help push a website to the top of search rankings.

On-Page SEO is all about a great user experience

The goal of On-Page SEO is to help the search engines and users to understand what a webpage is about through relevance, so that page can rank highly on search engine results. Keywords are used to establish content topics and metadata that are used to communicate with search engines and users. Search engines are now sophisticated enough to understand a user’s intent and determine a page’s meaning using keyword frequency, combinations, context, and synonyms within the content. User Experience, as with the previous steps of our Traffic Ladder 8 step process, should be at the forefront of any On-Page SEO effort. On Page SEO standards require that a page be unique and goes in depth so much that it can be considered a trustworthy expert level authority on the topic it covers.

Off-Page Fundamentals for Search Optimization

Off-page SEO is the actions and efforts that are taken to optimize outside of your website source code. As part of our process, we establish profiles with most prominent business-related online directories. These directories are a great way to attain initial relevant backlinks and review opportunities from customers. In addition, directory sites like Google My Business, Bing, and Yelp can help a website establish an online marketing presence just as much as a well-built website. Implementing proper Off-Page search engine optimization for your business is crucial to establish an online presence.

"Success is neither magical nor mysterious. Success is the natural consequence of
consistently applying the basic fundamentals"